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Hyatt Regency Delhi
Client: Hyatt India | New cocktail menu design & Social creatives
The Brief
To create a conceptual luxury fragrance brand inspired by the sea, translating light, texture, and emotion into a modern visual identity. This self-initiated project explored branding through storytelling, packaging, and creative direction.
The Goal
To build a fragrance world that felt refined, atmospheric, and contemporary, inspired by the quiet luxury and restraint of brands like Loewe and Chanel.
The Approach
Using a muted blue-green palette, reflective metallics, sculptural forms, and minimal compositions, the brand was designed around the idea of iridescence and ocean light. Every touchpoint was crafted to feel soft, cinematic, and immersive.
The Result
This project became an exploration of blending AI tools with my existing strengths in branding, storytelling, and world-building. It allowed me to experiment with new ways of creating visual narratives while maintaining a strong creative direction and cohesive brand identity.
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